This Texas-based brand has chosen to follow a hybrid distribution model, combining both online sales for consumers willing to assemble their e-bike themselves and brick-and-mortar dealers for those who prefer visiting a dealer to see an e-bike in person. The network is relatively deep and includes a great many dealers in the middle of the country, rather than just the coasts.
What began as just one e-bike a year ago has exploded into five different models. They offer two different versions of their City e-bike, as well as Commute, Fat Tire, Folding and Cruiser models. The City, Commute and Fat Tire e-bikes all come in both a traditional frame design and a step-thru version.
Their e-bikes share just a couple of details in common: They all retail for less than $2000. All are built around a hub motor. They each include a throttle. That’s it. Most have a 7-speed drivetrain, though the Commute model enjoys an 8-speed drivetrain. The Commute also comes in two sizes in both the traditional and step-thru frames.
These are competitive designs that offer terrific value and plenty of variety for users with specific needs. Some come kitted out with a solid host of accessories as well.
